GuadAlupe Joaquin

or Lupe for short

My name is Guadalupe Joaquin. I'm a graphic designer born and raised in the San Fernando Valley. My work is like a warm, nostalgic hug - unless you dislike hugs, it's more like a polite wave from across the room. As a first-gen navigating new spaces, I remain mindful about incorporating my culture into any design. Nothing makes me happier than making people smile with my work. Well, maybe one thing - a really good playlist. But I digress.

Obsessions? many, but here’s a short list…

  • Dickies Pants

  • Carhartt WIP

  • Hip-Hop Culture